Search Engine Optimization or simply ‘SEO’ is the evergreen tool to drive traffic to your website. SEO writing makes up a huge role in digital marketing. With more and more online businesses sprouting up, web content with proper SEO is sort after. Writing quality content with proper backlinks and keywords can generate an optimum amount of traffic to a website. Keywords play a crucial role in this platform; which sometimes does not get proper weightage. Keyword search requires certain search consoles.
Add Amazon Polly
Your audiences will well appreciate Amazon’s text to speech cloud service. Some people prefer to hear an article than taking the pain to read it. Amazon Polly offers text to speech in 26 languages with over sixty voices! It is an amazing application and is sure to boost your ranking.
Keyword Search Tools
Keywords make the topmost priority at all times. It will help you to find high ranking keywords related to the initial one. But one should make sure that you do not incorporate all the related long-tail keywords and corrupt the quality of the content. Keyword search tools like Google Search Console, Ubersuggest, Reddit and KWFinder are quite useful.
Link to Authority Websites
Google’s Hilltop algorithm helps the big G in understanding if the external links you give out are relevant to the topic or not. If you give three external links to well-established websites, Hilltop will rank your website as an information “Hub”. These outbound links will help you rank well in organic searches. It will also make a better user experience.
YouTube Descriptions
Your YouTube videos might rank high on an organic search. But if it is a popular topic with no descriptions, chances are you won’t rank well. Many YouTubers make the mistake of leaving the description bar empty. Google relies on text-based descriptions to rank the relevant video. A two-hundred words description relating to the video content can make a big difference and drive traffic to one’s channel.
Build Your Brand
Social Media can be a great help to keep the audience engaged with the product. Having a proper brand name means people research your company name on Google. Such organic searches add up to the ranking. Brand enquiries get a better ranking on Google. If you want to drive traffic to your brand website, make sure to stay active on social media as well.
Use Wikipedia to find More Keywords
A keyword planner might work well to find close-related keywords. But what most people don’t realize is that Wikipedia is a hub for internal keywords. Search any word in the “search” bar, for example’ insect’. In the content section, you’ll see many sub-sections relating to the word insect, which has many internal links.
Also read: Private Blog Networks – A Short Guide