Finding the right domains is crucial if you want to ensure the success of your private blog network. In an era where it seems that all high-quality domains for a topic or name have already been taken, buying expired domains can be a great solution. High quality expired domains provide a boost for private blog network automation, especially when you are using PBN automation software.
Why Purchase Expired Domains?
When it comes to awarding page rank, search engines like Google prefer older domains as compared to brand new ones. Since older domains have been in existence for a longer period of time, they are viewed as being more trustworthy. Some older domains that at one time had outstanding page rank can even retain that ranking when you buy and reuse them. The key is to differentiate between older domains that are worth your investment and those that are not. Buying the right expired domains is also beneficial if you use PBN automation software to manage your networks.
Also read: PBN & Black Hat – Should you buy PBN Links?
What Constitutes a Good Domain?
Domains don’t have to be decades old to be a worthwhile purchase. Any domain that is only a few years old can still be worth the investment, providing it had an excellent rank before it got expired. However, the problem is that even though expired domains still exist, Google no longer uses the page rank measure on such domains. So, determining the potential value and effectiveness of an expired domain in aiding websites managed through a private blog network automation must be done via other methods.
These include the following:
1. Look for Page and Domain Authority
Page authority and domain authority are both key measures of how a domain is likely to perform in Search Engine Results Pages. By using certain available metric tools, you can determine whether or not a specific domain is likely to resume its previous effectiveness and performance based on different specifications.
2. Assess Backlink Data
Backlinks offer important site authority, but only if they still exist. Generally, many of the backlinks on an expired domain are likely dead. That said, it is possible that some are still intact. So, you should assess these backlinks and then determine if they still hold value.
3. Look for De-Indexing Penalties
Even if the expired domain has a high rank, it is crucial to check for de-indexing penalties as well as other penalties that Google assigns. You can view assigned penalties to find the evidence of black hat SEO. Naturally, it is a good idea to avoid such domains.
4. Identify Domain Sector
Domains with a high rank in one sector may not be very useful in the other. So, when buying a domain, check and identify the sector in which the domain has ranked well and see if it’s still the same. At the very least, it should be similar enough to what you will use it for in order to keep things relevant.
5. Assess Ranking Keywords
Apart from identifying the sector of the domain, it is also recommended that you assess its keywords that have ranked well. This will help you determine whether the domain will be useful in ranking your current content.
The Bottom Line
Expired domains are extremely helpful when it comes to building an effective private blog network, particularly the one that uses PBN automation. Finding the right domains requires a bit of research but the time and effort is worth it in the end. By choosing the right expired domains, you can make sure that your PBN automation software ranks quickly and accelerates the building of a successful private blog network.