Websites are not islands, so while you create top-quality content, your website must be in a relationship with every other site on the ocean of the internet as it is vital. And that relationship happens through links.
But first, you need to understand two concepts: The type of existing links and what link building is.
What are links and hyperlinks?
A hyperlink that is usually called a link is a way for users to navigate web pages on the internet. Search engines use links to crawl the internet, and they will crawl the links between the individual pages on your site.
What is link building?
Link building is the process of acquiring hyperlinks from another website to your website.
Link building allows sites to be ranked according to how many other sites link back to them. The more links a site has back to it, the higher up in the search engine rankings it will appear. Of course, also the quality and relevance of the links matter, or the one having the highest number of links would rank higher.
Hence, to get a higher ranking in SEO, you need to generate quality links which can be done by careful planning and a few techniques.
Also read: PBN SEO – Top 5 Tips to Get Started
There are three types of links!
Two of them can be found on your own website, which are:
- Internal links which point towards other webpages in your website and,
- External links point away from your website to other web pages on the internet.
Both are important when it comes to ranking. Internal links should give power to the best pages of a website and help Google crawl it. External links, according to studies, also help rank higher especially if they link to authority websites because Google will understand that the content of the website relies on reliable resources.
However, there is also another kind of link which you should know is backlinks. Backlinks are links on other web pages on the internet that points towards your website. And they are the most relevant and powerful when it comes to ranking on Google and they are the links we refer to when we talk about Link Building
So, let’s see Do’s and Don’ts of link building
Don’ts of Link Building
- Avoid paying other sites to include your links on their websites as it is considered unethical and can result in you being penalized by Google.
- Never spam other websites with your links manually. It can affect your credibility.
- Get engaged to different link exchange schemes available on the internet, which can backfire on you and get the attention of Google which results in penalization.
- Black hat link building is a process to hide links on pages by cloaking them and making them hard to see.
Now, you are familiar with what you should not do while link building. Let’s see what you can do.
Do’s of Link Building
- Encourage links from different high-quality and high-ranking sites on search engines which will get you traffic.
- Keep your focus on relevant websites which your targeted audience will be interested in, and it is much more valuable than backlinks from random pages.
- Use various techniques for link building as one method may not get you too far, but a combination of different methods brings you the change.
- Create quality content on your website with which people like to get linked with.
- Create forums and blogs within the niche market that they are in. Forums and blogs offer an excellent way for marketers to interact with each other and form relationships with others.
So, now the main question is, Why is link building important? For this, you first need to understand why search engines rank a website so highly in their algorithms. Having many quality backlinks to your site means that you will have a better chance of being found by someone looking for what you have to offer.
It can help you get high-quality and targeted traffic to your website. If people are looking for your website keywords, then they will inevitably find your site on search results pages and click on it. It means that your traffic will go up and so will your sales and link building is crucial to make it happen.
If you want to promote your website well, then link building is a crucial part of that process. The more links you build, the more of an authority you’ll have, and the better results you’ll see. So, put these techniques to use today and start building those links!