Private Blog Network (PBN) is a network of blogs that you use to create backlinks for your primary site to quickly boost its search engine ranking. This black hat SEO strategy offers fast results and the best part about it is that you have complete control over how often or how many backlinks you want for your primary site. Building a PBN is cheaper but since it is a black hat SEO strategy, you need to make sure that you use effective techniques so that you can avoid detection by Google and ensure success. Following are the top 5 tips to get started:
1. Buy Expired Domains
Expired domains are preferable and, in most cases, ideal for private blog networks as these are the domains that have been online and most of them have already collected SEO-friendly backlinks. Because of these characteristics, they have the potential to be ranked easily on Google. Not to mention they may already have traffic and getting indexed is much faster for them, even as soon as the site is live. Private blog networks built using such domains work great and many are still working today.
Also read: PBN – How to Find the Right Expired Domains
2. Build Niche-focused Private Blog Networks
Niche-focused private blog networks always offer the best SEO boost to linking primary sites. So, it is recommended that you build your private blog network within a niche and, if possible, the same niche as the original website hosted within the expired domain. Also, always remember that just because it is a private blog network doesn’t mean you should try to hide it from search engines. It would be a good idea to publish the blogs in a way that they will be hosted for many people on the internet but act as privately owned.
3. Create Quality Content
Generally, low quality content is the primary cause behind private blog network detection. So, you should make sure that the content of your PBN is of high quality and won’t raise flags for the search engines to penalize it. Make sure that the content is valuable and unique on all of your sites and your PBN does not have spun content. In other words, treat your private blog network with the same respect as your primary site and invest in quality content.
4. Multiple IP Hosting
A private blog network requires a multiple IP hosting providers in order to host the blogs and sites owned by the same person. This is a great way to avoid detection by search engines that the sites are all under the same network. Not to mention getting unique IPs from various data centre servers around the globe is highly beneficial as it allows you to choose where exactly you want your site to be hosted.
5. Use a CMS to Build Your Private Blog Network
There are many benefits of using a content management system (CMS) for private blog networks. CMS allows you to input SEO values easily even if you have no experience with code. Not to mention it is also more productive and easy to update. WordPress is a popular choice for building PBNs due to its usability and user-friendliness.
In conclusion, how you go about building your private blog network will determine the results. While there are some cons of using PBNs, the legitimate pros also exist but you can only enjoy them if you follow the proper guidelines when building your private blog network. The above-listed tips will help you in this regard.